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About

ALICE YIM

CURRENTLY BASED: New York, NY

BACKGROUND:  Alice Yim graduated from the Academy of Arts University, San Francisco.  
She worked for numerous fashion companies including Michael Kors. Alice, also has extensive PR and publication experience. 
In 2007, She created her own brand ALICE YIM NEW YORK and successfully showed her collections in Style Fashion Week and Nolcha Shows.  
She also established the men's bespoke shirt brand called Shirtologi.  
She is currently the president for Industry Global, a public relations firm for artists and designers.

VISION:  My vision is to create garments made of elevated, natural fabrications for the modern, working woman.  
I work directly with factories that practice proper industry standards, and I try hard to lessen the amount of hands that go into creating each piece
in order to make it price conscious for the customer, without sacrificing the quality.  
I am interested in creating my own sustainable fabrics, which I plan to debut for my Fall | Winter 2017 collection.

SIGNATURE STYLE:  Feminine, easy silhouettes, made with lux fabrics that easily transition from day to evening.
My girl appreciates classic, modern,  and minimalistic shapes, with feminine sensibilities.

INFLUENCE:  I am strongly influenced by my travels and by different cultures.  I also draw inspiration from art, which reflects in my fabric choices.  
I like to feature prints from international, print makers that feel organic and not manufactured. 
I also love to take ideas from vintage items and silhouettes, and interpret them for the modern woman.

BRAND PHILOSOPHY:  I like to dress a young, working professional who is less concerned about quantity and more concerned about quality and the longevity of a garment.  
She never requires to be the center of attention, but gracefully makes her presence known. 

 

ALICE YIM NEW YORK

The Alice Yim girl carries her fashion foundation from season to season with a minimalist, classic, feminine and edgy approach to style. She never requires being the center of attention, but gracefully makes her presence known. As with all seasons, natural materials, vintage elements and eclectic fabric mixes are present in each collection.

Born in Shanghai, Alice grew up in Hong Kong and moved to America to study at the age of 17. Upon graduating from the Academy of Arts University in San Francisco, she relocated to New York to pursue a career in fashion. While freelancing for Michael Kors, she worked to perfect her skills. Realizing her dream of starting her own label, Alice created her first knitwear collection in Autumn 2007. Since its debut, ALICE YIM NEW YORK has evolved into a series of collections that are currently carried in boutiques nationwide.